A new local decorating firm wanted to disrupt the market by developing their online presence to acquire more custom. Once a company name had been finalised, I produced several logo designs which formed the colour palette to be used for the website. The company had a clear strategy to target business from high-end clients in the local area which was key to the messaging and design of the website. Using WordPress and previously sourced imagery, I designed and built the website, along with well-researched keyword-rich copy that saw the site rank on the first page of Google for most search terms within a month of go-live.
Logo design and brand guidelines
With branding finalised, including colour palette and fonts, I began to wireframe the design of the site. Competitor analysis and keyword research was crucial to forming the structure of the website pages and architecture. Each page uses imagery relevant to each service provided by the company, with a clear focus on lead generation for new job enquiries.
Website design and build and further optimisation
Along with the successful launch of the site, I submitted the business listing to several local directories to achieve quality backlinks and improve domain authority. As a result, The Prime Painting Co. achieved high rankings for key search terms and began to dominate local SEO for its sector. This led to a high number of high quality leads and repeat business on a contractual basis. In addition, I encouraged the business to seek reviews to their Google Business Listing to further improve brand reputation and SEO.
