I was approached by a new private tutoring business to produce a website in-line with their branding, to acquire new business leads and particularly capitalise on the need for remote tuition during the Covid-19 pandemic. In addition to lead generation, the business wanted the site to act as a hub for their regularly produced video content. In order to keep costs to a minimum, I chose a WordPress hosted package in which to build the site.
Website design and build
The business has three clear divisions to the service it offers which helped dictate the architecture and structure of the site, particularly the homepage which could be split into thirds for a clearer UX. As a business that offers services locally, I was able to capitalise on local SEO opportunities for improved rankings in search.
Ongoing optimisation of the website
In a very competitive market, it was important that the site performed well in organic search. I set out a clear SEO strategy that included competitor analysis and keyword research, focusing on virtual classes to capitalise on the high demand, also complimenting the high amount of video content the business creates. The site currently plays a key part in attracting new clients and acts as a content hub for ongoing video and educational guides.
